Like many social media moms, Irene Bernshteyn, a New York stay-at-home mom, turned to Facebook and blogging to gain exposure for her hobby-turned-small-online-business, Baby Chic. Mommy bloggers have become a strong online force, helping marketers to reach mothers, a powerful demographic that often controls household spending. With over 30,000 mom bloggers and their strong following, [...]
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